Peter Spiel wanted to put out a list of bullet points ( list 1 ). Publishing it as it is would have come across as tacky so he decided to mix list 1 with another list of bullet points ( list 2 ) and make it look like he was publishing list 2. He then stretched and contorted the merged list into slightly rambling sentences to make it harder to spot list 1. For the final step in this plan, he decided to deliver these sentences as part of a series of guest lectures, and fortunately found an impressionable, young student, Blab Masters, who wrote it out into a 150 page book. List details below.
The publication might be sponsored by Microsoft which would explain the forced SmartArt product placement.
Did you know?
The title represents the number of lists that should have existed, the number that the author wanted to bring to existence, and the number that were finally created. Much like start ups.
